Filed under: Articles Madly In Hate

by Ivan Lozano on Oct 24th, 2008

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When reaching out to others there is a myth that you can get everyone to like you, or at the very least, stop anyone from disliking you. It is bullshit, and I can prove it. Name one important person, company or cause in history that is universally liked or hated. If you drew a blank is because anything that stands up for something will inevitably be rejected by some.

Those who are remarkable take a stance, they know who and what they are and they are comfortable with it. The leaders, the rebels, the agents of change in our world are never universally liked. To be liked by everyone is a practical impossibility and to be liked by most you have to compromise your core beliefs to the point where you become bland and gray.

When you are genuine about who you are many will love you and many will hate you. Don’t fear their dislike, embrace it, because it means you are remarkable. It means you are worth a strong opinion and no amount of advertising in the world can buy that. Be bold, be authentic, never bland, never gray.

Tags: Corporate Culture, Marketing
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