When reaching out to others there is a myth that you can get everyone to like you, or at the very least, stop anyone from disliking you. It is bullshit, and I can prove it. Name one important person, company or cause in history that is universally liked or hated. If you drew a blank is because anything that stands up for something will inevitably be rejected by some. Those who are remarkable take a stance, they know who and what they are...

The other day I came across a new company called Get Satisfaction. Its basically a place where users can start forums for specific companies, products or services and discuss them or get support for them. Any user can start a forum for any company and some companies are joining in and giving official support on Get Satisfaction. There's a very clear message here, in this age, if you don't talk to your customers they will talk among themselv...

Circuit City has been in hot water as of late, its place behind Best Buy in the electronics market is only overshadowed by its massive continuous loses over the past years. Their latest plan to turn things around is rebranding as The City. With a concept of smaller stores, interactive demonstrations of their products and store "guides" equipped with tablet computers, the company hopes to regain ground. But there's something wrong. A job...